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Report to the Community
On the St. Joseph's Community Hospital Forum

On Monday, November 19, the board of directors and St. Joseph's Community Hospital hosted a public forum at the West Bend High School Auditorium. The forum's purpose was to share information and answer the community's questions about the hospital's location selection process.

Approximately 250 people attended the forum. Health Care Futures; Hammel, Green, and Abrahamson; and B.C. Ziegler & Company gave three presentations. In addition to these presentations, questions were gathered from the audience and answered by a panel, consisting of members of the hospital board of directors, the hospital facility committee, hospital management, and firms hired by the hospital board to assist with the building project.

The questions were consolidated and directed to the various panel participants. This format was chosen to address as many questions from the community as possible.

In keeping with the board's desire to answer the community's questions, the hospital has prepared this question and answer document to answer every question asked at the forum and questions asked since. To improve the readability of this document, questions are grouped together by topic and italicized, and answers are provided immediately below the questions.

This document refers to our community and market area many times. Health Care Futures defined our community and market area as West Bend, Slinger, Hartford, Germantown, Colgate, Kewaskum, Campbellsport, Allenton, Jackson, Richfield, Hubertus, and Newburg, which represent about 90 percent of our patients.

The board of directors greatly appreciated the time and energy expressed by the community members who attended the forum.

General Question Topics

Assorted Questions Access/Visibility Affiliations Cancer Care Center
City/Taxes Community Sentiment Competition Current Site
Employee Retention West Bend Clinic Capital Development Hospital Rates
Incorporation Insurance Jackson Health Care Futures Report
HGA Report Location Study Communications Committee Name Change
Operating From Two Sites Occupancy Rate Parking Structure Port Washington/Mequon
Timeline Transportation Composition of the New Hospital Our Name - St. Joseph's
Community Hospital of
West Bend
Community Support Use Rate Labor Costs Remodel Versus Build New
Community Forum John Reiling Urban Sprawl Travel Time to the Hospital
Miscellaneous Financial Impact of
New Hospital
   


Assorted Questions

Why is a new hospital needed?
St. Joseph's Community Hospital of West Bend has been caring for people in this community since 1930, and wants to continue that tradition of quality care. However, the current hospital is at a point where it needs substantial renovation to adequately meet the needs of our growing community (West Bend, Slinger, Hartford, Germantown, Colgate, Kewaskum, Campbellsport, Allenton, Jackson, Richfield, Hubertus, Newburg) and to be considered a modern health care facility preferred by patients and physicians. Examples of major renovation that is needed include our surgical suites, emergency department, nursing floors and patient rooms. Other areas also need major renovation and expansion.

What are the advantages of a new hospital?
A new hospital would have significant advantages for patients, including:

  • As part of a healing environment, patient rooms would be private rooms, where hospital staff and physicians care for patients efficiently and confidentially. Patient and their families enjoy the privacy and comfort.
  • Efficient design for better traffic flow will benefit patients, visitors, and employees. As a result of numerous remodelings in 1940, 1947, 1974 and 1990, a maze of corridors connects different parts of the hospital, making it inconvenient for visitors and making delivery of supplies inefficient and more time-consuming.
  • Modern surgical suites will have the size and capability of handling the complex lighting, power, equipment, and medical personnel needed in surgery today. Ceiling structure in the current 1974 facility is not adequate for future needs.
  • More emergency beds and observation beds will handle increasing patient volume.
  • The kitchen and cafeteria would be large enough to accommodate expanded meal preparation for patients, visitors, and employees.

How will patients benefit from a new hospital?
A new facility will enhance the quality of care provided to patients in many significant ways. Patient privacy will improve. Surgical and other patients will no longer use the same elevators and hallways used by visitors. There will be adequate space for patients, reducing the number of transfers to other facilities and delays in care. New, more efficient design improves human traffic patterns, and accommodates infrastructure and technology needs, including plumbing and electrical, heating and ventilating, and computer needs. It also will accommodate new and enhanced specialty services.

How is St. Joseph's Community Hospital governed?
A 19-member board of directors governs the hospital. Three of those board members are physicians - one physician is an independent physician, one physician represents Aurora Health Center - West Bend, and one physician represents the West Bend Clinic. The hospital president/CEO holds one seat. The remaining 15 board members are community members who were recommended by the board's nominating committee and elected by the board.

How has the community been involved in the process of planning for a new hospital?
In March of 2001, St. Joseph's held a series of forums on the topic of planning for a new hospital. Three major questions were addressed: why a new hospital was needed vs. remodeling, where the new hospital will be built, how the new health system will be structured. Invitations were sent to over 47,000 households in St. Joseph's service area (West Bend, Slinger, Hartford, Germantown, Colgate, Kewaskum, Campbellsport, Allenton, Jackson, Richfield, Hubertus, Newburg).

Also beginning in March, more than a dozen community presentations were given to service club organizations, other community organizations and special interest groups. At these presentations and the community forums, questions were answered and comments were listened to. Most recently, there was a forum for the community held in November of 2001.

Every step of the way in this planning process, the community has been informed and invited to give feedback through a series of news releases, newspaper advertisements, cable television shows, internet postings, direct mail pieces, etc.

Additionally, the hospital board of directors - who is mostly comprised of community members - in June voted to form a community advisory committee to help in the planning process for a new hospital. Although this is a committee of the board of directors, thirteen of its fifteen members, representing various sectors of the community, are not board members or hospital employees.

The facility committee was established to review potential sites in and around West Bend, including the present site, for a new hospital. The facilities committee includes hospital board members and three committee members who are not members of the hospital board.

Why does the hospital consider moving to the freeway?
Population growth in Washington County makes our area very attractive to other health care systems. It is very possible that a competing system - one that is not locally controlled - will build a hospital in our service area. We need to increase our level of service to be preferred by patients and physicians and ultimately, to survive as a competitive community hospital.

The hospital board and facility committee have determined that the community will be best served by locating the hospital at a site that is centrally located in our community. They believe that choosing the site that best meets our community needs will allow the hospital to increase services while keeping health care costs in check. They also are considering the following elements:

  • Impact on operating costs and financial performance to ensure the provision of excellent services and programs for the patients we serve, up-to-date technologies and facilities, and competitive salaries for employees.
  • Support for long-term strategic goals and competitive positioning to ensure the success and well being of the hospital for future generations.
  • Accessibility/visibility for patients and visitors so they know where to find us and can get to us when they need us.
  • Accessibility/proximity to physicians and staff so we can recruit the best health care professionals to work in our community.
  • Community, city, and county support so we can work together to provide the best health care possible for our community (West Bend, Slinger, Hartford, Germantown, Colgate, Kewaskum, Campbellsport, Allenton, Jackson, Richfield, Hubertus, Newburg).
  • Size of available property/room for growth/program expansion to ensure our ability to grow to meet our community's growing health care needs and accommodate the technologies and facilities of the future.
  • Development requirements/capital cost so we can remain a financially strong organization.

Forty-nine percent of St. Joseph's acute inpatients come through the emergency department, and other hospitals that have built on freeways have experienced dramatic increases in emergency patient volumes as well. The Health Care Futures study shows that the hospital will have better success if it is located, in order of preference, near the intersection of 1. Hwy. 45 and PV or Hwy. 45; 2. Paradise; 3. Hwy. 45 and 60. The hospital's least desirable location is the current site, which translates into fewer patients served and the least desirable financial performance and competitive position.

Why do other successful hospitals move to the freeway?
Other successful hospitals move to the freeway because location encourages the provision of services to more patients in their communities, which is usually reflected in the greater provision of emergency department services and accessibility for patients. This in turn increases the ability of a hospital to provide quality services and technology for their patients, because hospitals have many fixed costs. The more patients come to a hospital, the more money is available after paying utilities and other fixed costs to invest in equipment and services for patients.

Many hospitals would like to build on a new site but can't because they carry a debt load on existing facilities. St. Joseph's is in an enviable position to be able to build for the future. Once a new hospital is built on the current or another site, however, that site must serve our community for many decades into the future since we too will need to take on debt. Thanks to no historic debt and sound fiscal management, as well as current steps to improve its financial support through increasing patient volumes and cost management, St. Joseph's is able to consider the possibility of a brand new hospital for the community.

What impact does competition have on the hospital's choice of location?
Competition is an important consideration in the hospital's choice of location. Competition has an impact on medical staff recruitment, employee recruitment, patient volumes, the types and variety of services and technology available to patients, and more. The Health Care Futures study looked at where inpatient volumes would be maximized both with and without competing hospitals being built nearby. Assuming a competing hospital would be built on Hwy. 60 and 45 is the more conservative approach. Health Care Futures' recommendations are under the scenario of competition, and these recommendations are:

  • Health Care Futures recommends St. Joseph's Community Hospital build a new hospital near the intersection of Hwys. PV and 45.
    A location at Hwys. PV and 45 is slightly better than a location at Paradise Drive and Hwy. 45.
  • Health Care Futures respects and appreciates community/city/county support as a criterion but urges the board to weigh more heavily on the other criteria. In the long run, Health Care Futures believes that patients will support the hospital on the basis of the sophistication, depth and quality of its facilities and services, as well as the quality of its medical staff.
  • Health Care Futures also recommends the board seek partnering relationships for selected specialty services to enhance patient support and create additional patient volume and enhanced financial performance.

What is the mission of St. Joseph's Community Hospital? How does this project support the hospital's mission?
The hospital's mission is to provide personalized, trusted care for our patients and their families. The singular, underlying reason for pursuing the building project is to support our mission.

How will a new hospital provide more personalized and trusted care for patients and their families? Care will become more personalized when a new facility provides patient rooms that are private, in an environment where hospital staff and physicians care for patients efficiently and confidentially, and when patients and their families enjoy the additional privacy and comfort a new facility will afford.

Efficient design for better traffic flow will benefit patients, visitors, and employees. Patients will receive greater privacy-enjoying private patient rooms and patient-only corridors. Visitors will find their way more easily through a friendlier design, and workers will be more efficient when departments that work together are located near one another.

Care will become even more trusted when modern surgical suites have the size and capability of handling the complex lighting, power, equipment, and medical personnel needed in surgery today. More emergency beds and observation beds will handle increasing patient volume.

A location will be selected that will allow us to serve as many of our community members (from West Bend, Slinger, Hartford, Germantown, Colgate, Kewaskum, Campbellsport, Allenton, Jackson, Richfield, Hubertus, Newburg) as possible in the most cost-effective way. This means that more people will be able to afford our services because increased numbers of patients to our facility will help contain health care costs.

What is the vision of St. Joseph's Community Hospital and how does the building project support the vision?
Our vision is to be the preferred, community-governed hospital where:

  • Patients desire to receive their care, because of their trust in the skills of our staff, our excellent facilities and technology, and the scope of our programs.
  • Physicians desire to practice, because of our commitment to quality patient care.
  • People want to work, because of our mission and supportive environment.

Additionally, our vision is to expand the range of services that people in the region will be able to access locally, through:

  • Continued strong commitment to the community.
  • Enhancement of specialized services and programs.
  • Support of current and new physician relationships.
  • New facilities.

A new hospital will help us achieve our vision because it will help us retain our quality staff and recruit more high-quality staff when needed. Our facilities and technology will become better and the scope of the programs we offer will increase because of increased patient volumes and facility usage. Physicians and employees will want to work in the new facility because of the latest technology and the safe and supportive working environment afforded by a new facility. Building a new facility will strengthen our commitment to our community as we grow and strive to provide the best services possible.

What are some of the new features that will be present in a new facility?
A new hospital would have many new features, including:

  • As part of a healing environment, patient rooms would be private rooms, where hospital staff and physicians care for patients efficiently and confidentially. Patients and their families enjoy the privacy and comfort.
  • Efficient design for better traffic flow will benefit patients, visitors, and employees.
  • Modern surgical suites will have the size and capability of handling the complex lighting, power, equipment, and medical personnel needed in surgery today. Ceiling structure in the current 1974 facility is not adequate for future needs.
  • More emergency beds and observation beds to handle increasing patient volume.
  • The kitchen and cafeteria would be large enough to accommodate expanded meal preparation for patients, visitors, and employees.

Can you tell me what the "Community" in St. Joseph's Community Hospital represents?
Community is more than bricks and mortar, lines on a map, or zip codes. Community at St. Joseph's means people - our patients and their families, employees, physicians, volunteers, emergency service workers, neighbors, and others who have a role in providing or receiving patient care at St. Joseph's.

Geographically, our community includes the patients, families, and others in our service area. About 90% of our patients come from the following areas: West Bend, Slinger, Hartford, Germantown, Colgate, Kewaskum, Campbellsport, Allenton, Jackson, Richfield, Hubertus, and Newburg.

Can West Bend alone support the development of a new hospital?
The Health Care Futures studies show that the City of West Bend alone cannot support a successful hospital, but that it takes patients from all over the region to support the health care services needed in our community. That is why location is essential to the success of a new hospital. The correct location should ensure the volume of patients needed to support a new hospital.

Why not remodel?
Anyone who has put multiple additions on a home, or tried to run a high tech business in an outdated building knows that remodeling can often be challenging, and more costly than building new. When that high tech business is a hospital, an efficient, modern facility also impacts patient care and safety.

For example, today's medical/surgical patient is generally older and in need of more intensive nursing care than patients who were admitted 20 or 30 years ago. For that patient, a healing environment means a private room, with a nurse nearby, and able to accommodate the sophisticated equipment and technology needed to care for him or her in the best way possible. That means designing space between floors to house mazes of computer wiring and efficient air-handling systems, and patient-friendly floor plans that put nurses closer to their patients and needed supplies, rather than the current outdated configuration with its long corridors.

Elevator banks, stairwells, structural supports, and limited ceiling space in the current 1974 facility make those patient-centered changes impossible to accomplish. Remodeling around some areas would be difficult if not impossible, since some areas of the hospital have lead walls (in radiology), huge elevator banks, stairwells, support beams, and other structures.

How much does remodeling cost?
We estimate that we would need to invest between $40 and $60 million in the current building in order to bring it up-to-date. However, remodeling will not solve many of the deficiencies present in the current building. If we take that $40 to $60 million and invest it in a new facility, not only do we get all of the updates we need and a new infrastructure, but we also get a new building that is laid out efficiently for patients, employees, and physicians. Our community gets far greater value for dollars spent on new construction versus old and greater value in having an efficient, state-of-the-art facility. Indeed the costs of renovation may be no different than the cost of a new facility!

How will the quality of care improve for patients?
Quality of care is a very important issue for physicians as well as the community. St. Joseph's has always provided excellent, high quality care to patients.

A new facility will enhance the quality of care provided to patients in many significant ways. Patient privacy will improve. Surgical and other patients will no longer use the same elevators and hallways used by visitors. Better equipment and more resources will be available to staff, improving their ability to care for patients. And there will be adequate space for patients, reducing the number of transfers to other facilities and delays in care.

New, more efficient design improves human traffic patterns, and accommodates infrastructure and technology needs, including plumbing and electrical, heating and ventilating, and computer needs, as well as accommodates new and enhanced specialty services.

How will a new hospital affect our relationships with physicians?
Physicians are important to the hospital because physicians admit patients to the hospital. A new, state-of-the-art facility will help attract and retain physicians to serve this area. New equipment, new operating rooms, new patient rooms with improved patient privacy, and a new emergency department will open the door to new physicians and procedures currently unavailable in Washington County. This availability of equipment and ability to perform new procedures will attract physicians and allow us to expand the current scope of specialties available in the community. For example, specialties that may become more widely available include rheumatology, neonatology, gastroenterology, orthopedics, urology and cardiology. A new hospital facility will have more efficient systems for communicating diagnostic tests and other information among doctors, and clinic and hospital staff.

Location will also be important for physicians whose homes and offices may be in one of many communities in Washington County, and for consulting physicians who may not be from the county. A location that is easy to get to saves critical time as physicians travel to and from the hospital.

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Access/Visibility
What is wrong with the present site? Most hospitals do not have expressway immediate access? Why does the hospital have to be visible in order to be viable since most of the excellent hospitals in Milwaukee are not? If accessibility to the current site is an issue, and I believe for outlying areas it is, has any consideration been given to improve accessibility? (i.e. strategic off ramp from Hwy 45) If this issue has not been addressed, why not?
As an independent, not-for-profit hospital, accessibility for our patients and visibility to the public are very important considerations. Forty-nine percent of our acute care admissions come to us through our emergency room. We need to be easily accessible for emergency vehicles (who account for 6 to 10 % of our emergency patients) and drive-up patients (who account for 90 to 94 % of our emergency patients). A freeway location makes us more accessible because lower speed limits, stop signs, and stop and go lights will not slow patients. The hospital would benefit because the hospital would come to patients' minds more readily when faced with emergency situations.

Some other excellent hospitals are not located near the freeway. This is mainly because most hospitals have long-term debt and cannot afford to build a new facility and continue to pay off their loans. However, most new hospitals are being built with easy freeway access and greater visibility because they realize the benefits to the community and hospital that can be realized from such a location.

We have not explored issues regarding accessibility through new freeway exits at our current site.

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Affiliations
What serious thought has been given to global affiliations by the board? (Total affiliation with Aurora or Froedtert/Community Memorial Hospital?) Will the present hospital regardless of its location continue to be independent 10 years from now? Why can't some agreement be worked out with Aurora so we don't end up with 2 hospitals in southern Washington County?
The board of directors is committed to remaining an independent, community-controlled health system. We will collaborate with other organizations to enhance our services to the community. We are having discussions with many other health systems for providing related health care services. Aurora and Froedert are among the organizations with whom we are having these discussions. We do collaborate already with Aurora and Kettle Moraine Oncology through the provision of cancer care services. St. Joseph's continues to pursue appropriate relationships with third parties to support the development of improved services to the community.

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Cancer Care Center
What explanation does the board give for not considering the expenditures of Western Avenue and building the Cancer Care Center by willing to move out of the city? Did you know of these plans at the time you have built the cancer center?
Health care has gone through radical changes in the last five to ten years. Therefore, different approaches are needed. No, we did not know of our current plans when we built the Cancer Care Center.

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City/Taxes
If the present hospital site is not used for a new hospital, shouldn't the City be entitled to impose real estate taxes on all or more of the current 23 acres? What affects does moving to PV & 45 have on West Bend residents with respect to loss of city revenue, increase in city expenses, loss of business to city business, increase in insurance premiums, longer response time, and unemployment in the city?
St. Joseph's is a non-profit organization; properties we own that are used for hospital services are tax exempt. If we buy a new piece of property and use it for hospital services, it would be tax exempt. If we continue to use our current site and use it for hospital services, it would be tax-exempt also. If hospital properties would be used for other purposes, they could be returned to the tax rolls.

We are an organization that has an opportunity to add employment to the region. The right location should increase patient volumes. This in turn should actually increase employment for the City of West Bend and surrounding areas.

We have not made any decision on location for the hospital. The location that has the greatest ability to serve our community is the location that will be most cost effective. Some costs associated with a new hospital will increase and some will decrease, but the net impact has been shown to be offset by increased revenues - which means overall rates for services will be kept to the lowest level.

Potential sites drive response times. Response time is determined by the location of the hospital, location of the emergency vehicle and the location of the patient. We serve 124,000 people living in Washington County and beyond. Just like the current location, the time needed to get to the hospital will be shorter for some people and longer for others. The Health Care Futures report indicated that a location on Hwy. 45 would be accessible for the greatest number of patients in our service area.

Because a new location has not been selected, we don't know what, if any, impact there will be on insurance premiums. We have built into our forecast a conservative dollar amount to reflect increased costs. We have also built into our forecast the increased volumes and revenues, and in all cases the revenues exceeded the costs.

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Community Sentiment
Regardless of what the feasibility firms' recommendations are, if the present site is financially feasible, as we are told it is, why antagonize the people of Washington County by relocating the hospital into a rural setting and potentially stimulating a response from Aurora that could be devastating for every constituency concerned with this issue? If providing quality healthcare to its patients is the primary mission of the hospital, shouldn't the board give greater concern to not antagonizing the people of West Bend who are its single largest group of customers and who have supported the hospital for 71 years? Does the board agree with the feasibility firm's recommendation that public attitude should be subordinate to other factors?
The board of directors is well aware of community sentiment and has listened to the community through an exhaustive process of personal contact with individuals, letters to the board of directors, community involvement through the communication committee and hospital facility committee, newspaper articles and letters, community forums, and other activities. We are committed to providing every patient who enters the hospital with personalized, trusted care.

Community sentiment is an important factor, but not the only factor the board is considering while deciding where to locate a new hospital. The board is responsible for weighing all of the factors that impact the success of the hospital, and must fulfill its responsibility to make a decision that will ensure the long-term success and viability of St. Joseph's Community Hospital for the greatest number of people in the market we serve. The factors the board is considering include:

  • Impact on operating costs and financial performance to ensure the provision of excellent services and programs for the patients we serve, up-to-date technologies and facilities, and competitive salaries for employees.
  • Support for long-term strategic goals and competitive positioning to ensure the success and well being of the hospital for future generations.
  • Accessibility/visibility for patients and visitors so they know where to find us and can get to us when they need us.
  • Accessibility/proximity to physicians and staff so we can recruit the best health care professionals to work in our community.
  • Community, city, and county support so we can work together to provide the best health care possible for our community (West Bend, Slinger, Hartford, Germantown, Colgate, Kewaskum, Campbellsport, Allenton, Jackson, Richfield, Hubertus, Newburg).
  • Size of available property/room for growth/program expansion to ensure our ability to grow to meet our community's growing health care needs and accommodate the technologies and facilities of the future.
  • Development requirements/capital cost so we can remain a financially strong organization.

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Competition
Where does the other large clinic in town stand? Mr. Anderson suggests that another hospital would have no reason to build a 2nd new hospital - why wouldn't Aurora build a hospital if their competition (SJCH) has purchased their own staff of doctors and given them 5 of 13 votes on the board? What would happen if the hospital would lose the 30% admissions from Aurora? Am I correct - will General Clinic patients and doctors have to use Hartford Memorial Hospital for medical help? Why would the board tempt Aurora to build a hospital in WB if the new hospital is located at PV & 45? 30% of the PV site - what happens when Aurora decides to build? Why are the Doctors from the General Clinic not as welcomed at the WB hospital as other doctors are? Will this change with the new hospital?
The Aurora Medical Group located in West Bend is affiliated with the same organization that owns Aurora Medical Center - Hartford. We have had a long-term relationship with the Aurora Medical Group and hope to continue this relationship. The doctors of the Aurora Medical Group are as welcome at St. Joseph's as other doctors are. This will not change once a new hospital is built.

The forecast that Health Care Futures developed with a competitive hospital at the corner of 60 & 45 which resulted in part to the recommendation that we build #1 at PV, #2 at Paradise, #3 60 & 45 and #4 our current location. Health Care Futures assumed that we would lose a significant amount of admissions if a competitive hospital was built.

We are acting consistent with the mission of St. Joseph's Community Hospital, but we cannot control the competitive marketplace around us. Many other organizations see St. Joseph's primary service area as a community they want to serve. The decisions that other health care systems make is something that we cannot control. Health care systems are going to make decisions that they feel is in their best interest to be competitive in their defined marketplace.

The hospital's 19-member board of directors has three physicians - one independent physician, one Aurora physician, and one physician from the West Bend Clinic. It is true that the 13-member health system board has 5 West Bend Clinic physicians.

A line drawn from St. Mary's Mequon to Community Hospital in Menomonee Falls to Hwy PV and 45 forms a triangle that would fit easily in Washington County, how can you justify 3 regional health care centers in such a small area? Why should we try to compete with Milwaukee major hospitals?
We are not trying to compete with major Milwaukee hospitals, but that doesn't stop them from competing with us. Every day patients leave our primary service area to receive care that St. Joseph's could provide. Our objective is to provide the level of care that is appropriate for a regional hospital, consistent with the needs of the community that we serve. For example, in response to the community's need for cancer care in the community, St. Joseph's Community Hospital built the comprehensive Cancer Care Center. Just like cancer care, we believe that people would prefer to not have to drive all the way down to Milwaukee if they have high quality services in their community.

Our mission is to provide personalized, trusted care for our patients and their families. In order to fulfill our mission, we need to recruit specialists so that we can strive for our vision. Our vision states that we will be the preferred community-governed hospital where we can expand the range of services that people in the region will be able to access locally.

The population that was studied for our service area was 124,000, a population that's large enough to support a regional healthcare facility.

How will the services be expanded with any new hospital - will we be competing with Milwaukee?
It is the board's intention to provide personalized, trusted care for the community. We believe that services should be provided locally so people do not have to travel 15 miles to receive services. Health care is a competitive industry. It is our intention to provide the level of care needed for our community. Milwaukee hospitals will continue to compete with us, strategizing to take market share away from our primary service area if they can.

We will collaborate with other organizations to enhance our services to the community. We are having discussions with many other health systems for providing related health care services. Aurora and Froedert are among the organizations with whom we are having these discussions. We do collaborate already with Aurora and Kettle Moraine Oncology through the provision of cancer care services. St. Joseph's continues to pursue appropriate relationships with third parties to support the development of improved services to the community.

An example of a service we plan to expand are our obstetric services. We are looking at providing perinatology and neonatology services so women with high risk pregnancies and births can receive care locally.

How do you explain the success of the major medical centers such as Mayo Medical Center - Rochester Methodist Hospital & North Memorial Hospital centers in Minneapolis - all old facilities that have grown, expanded and been remodeled on their present residential sites - in your answer, please don't just focus on population centers? Froedtert, St. Luke's & the Mayo Clinic have done major new construction at existing sites, what do they know that we don't?
Many institutions in the country remodel at current sites. However, that does not mean that organizations that have built new hospitals at new locations are making mistakes, or the reverse. It's a complex set of factors including current debt, current investment, opportunity to move the hospital, the cost of remodeling versus building new, competition, population, access, physician relationships and the regulatory climate.

Mayo Medical Center had national and international name recognition and obviously is sitting off the freeway in Rochester, MN. It has reasonable access but fundamentally the Mayo name is the driver. North Memorial Medical Center at one point was chosen as an excellent site in a growing community after moving from the central city. They have begun to develop another campus west of their existing hospital, at a major exit on the freeway, as a mechanism to try to deal with their growing populations. They have had significant investment in their current location. Although they have had discussions about building a new hospital at a new location, this option would not be economically feasible for them at this point.

Will moving to a new location dissuade a for profit hospital from building a plush hospital such as in Green Bay?
No. Being competitive will be the only reason to dissuade some other organization from building nearby - be it a non-profit or for-profit hospital.

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Current Site
If the hospital is relocated, what will happen to the old hospital building? In the presentation, it was mentioned that cancer care, rehab, administration would occupy the old building. What percent of the square footage would these functions occupy? If the hospital is moved - what will the current facility be used for? Very specifically how will present site be utilized if a new site is selection? What is going to happen to the old hospital that I paid for - helped that is?
If the hospital is relocated, the board has full intentions of ensuring that the current facility will have a productive use in the community. In the presentation by HGA, it was mentioned that cancer care, outpatient rehabilitation, laundry and administration would occupy the old building. In the study, HGA built into their financial forecast square footage estimates for each of these functions on our current site. The total allocated space for these four functions is estimated to be 65,000 square feet.

Money spent for improvements and services that have helped treat the sick and injured over the past years has not been wasted. While some money was spent over the past years for plans that were later found to be outdated or unworkable, it would be financially unsound to spend more money to build on those outdated or unworkable ideas. As a non-profit hospital, St. Joseph's is obligated to spend its money on health care for people, not profits for individuals. That continues to be our intention.

Thanks to sound fiscal management and community support, as well as recent steps to improve its financial position, St. Joseph's is able to consider the possibilities of a brand new hospital for the community (West Bend, Slinger, Hartford, Germantown, Colgate, Kewaskum, Campbellsport, Allenton, Jackson, Richfield, Hubertus, Newburg).

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Employee Retention
If the hospital moves closer to Milwaukee, what is to stop current employees from driving 10-15 minutes more to Menomonee Falls, Froedtert, etc. for more money? (you will have to pay higher wages to compete).
We are currently competing with the Milwaukee market for employees, and we use Milwaukee health care wage statistics as our competitive market for wages. Current trends have shown that we will be able to recruit and retain staff at a new facility where people will enjoy working - a critical factor in today's health care worker shortage. Current working conditions are not conducive to providing the work environment we would like to provide for our employees. A new facility will allow us to recruit and retain employees more easily.

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West Bend Clinic
We are not addressing questions related to the clinic. The transaction is consistent with the decision that was made last spring. Additionally, we have signed confidentiality agreements with Advanced Healthcare. Below are the questions on this topic that were asked at the forum.

Have you forgot to find out our cost to bail out the West Bend Clinic? If St. Joseph's is independently owned (community) then do they intend to buy out the West Bend Clinic? Are you still buying out West Bend Clinic & at what cost? When are we going to see financial data such as ownership & debt of the West Bend Clinic & the proposed arrangements between the Hospital and WB Clinic? What are the general conditions of agreements with the West Bend Clinic? Have the WB Clinic doctors signed non-compete agreements as part of their contracts with SJCH? How long is hospital lease on WB Clinic building? What is the unusual relationship between the West Bend Clinic and the new hospital ambulatory surgery if turned over to a private clinic - am I correct to think that the new hospital has 3 sites planned, cancer care site/subacute site, WB clinic site, new hospital site? Why do the doctors have veto power over the nominees to the hospital board? Who owns the West Bend Clinic building? The doctors or the hospital and how does that affect the revenues (i.e.) lab, x-ray, out patient, surgery etc. Understood the hospital had intentions on buying out the West Bend Clinic physician from their Advanced Healthcare contract - is this a true fact? If you use all of our hospital's approximately $20,000,000 of reserves on this project so as to lower the amount we need to borrow how will the financial arrangement with the West Bend Clinic be accomplished?

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Capital Development
How does this 2001-year annual development support compare to prior years that have averaged $80,000 to $100,000 per year? With the economy being shaky since the Sept 11th bombing, do you expect to have substantial donations to support this?
Our annual development support is in process and we won't know the results for some time yet. Because donations can be unpredictable, no donations were built into Health Care Futures' financial feasibility projections for this project. We have had wide variability in our donations from year to year.

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Hospital Rates

On top of the 58% of price increases imposed by SJCH of WB during the past 18 months, what price increases are contemplated over the next 12 months?
Despite our recent price increases, St. Joseph's rates are still below the average for similar hospitals in our region. The average rate increase of hospitals in our peer group over the past year has been approximately 10%. We expect our price increases to be consistent with other hospitals in the market, adequate to cover the increasing costs of technology, salaries, and decreasing reimbursement rates from Medicare.

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Incorporation

If the hospital moves out of the city - should not the assets revert back to the city? Who owns the hospital - keep hospital at the same location? How was the board chosen - by whom? Shouldn't the hospital be looked upon as a community asset in the same light as our public library? The ownership may be different but isn't the hospital at least as important to the city of WB as the library art museum or County Historical Society? If the hospital moves, will the board members still be basically from our community or eventually be taken over by board member from Slinger, Hartford, Germantown, Richfield and keep moving further away from our community?
The board has a mix of people presently from other communities other than just West Bend. It is the desire of the board of directors to have representation from the communities that use St. Joseph's Hospital. The hospital is a non-profit corporation. Its bylaws provide that if it were to dissolve the assets of that corporation would go back to another non-profit corporation for appropriate purposes.

A 19-member board of directors governs the hospital. Three of those board members are physicians - one physician is an independent physician, one physician represents Aurora Health Center - West Bend, and one physician represents the West Bend Clinic. The hospital president/CEO holds one seat. The remaining 15 board members are community members who were recommended by the board's nominating committee and elected by the board. The nominating committee inside that board nominates successors to the board and that is how the hospital has functioned since the time that the sisters relinquished their management of the hospital and it became a community not-for profit hospital. This is how most not-for-profit hospitals are governed.

Yes, the hospital is a community asset, but it is not publicly funded like the library or historical society. As a result, it has to function like every other business in the private sector, serving its population well, while attending to the economic realities of running a business.

It appears that the biggest obstacle to a new hospital is the location - a referendum would allow the majority of the people to be heard - when will you have a referendum so we may be heard?
We will not have a referendum on this issue.

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Insurance
Don't insurance companies decide what hospital we can go to? ( not location) Will insurance companies pay & cover private rooms or will the patient or the patient's family pay for the private room? It seems insurance companies are dictating shorter hospital stays. Is this taken into consideration during these various studies?
There are many factors that impact the choice of a hospital by a patient, including physician preference, personal preference, and insurance companies. We have contracts with most insurance companies that do business in this area and most insurance companies will pay for private rooms.

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Jackson
Jackson and the Fair Park are now at odds over the water & sewer issue. If they can't agree on something like that after all the years the Fair Park has been there - what does the hospital have for assurance they won't end up in the same type of locked argument? Why build in the country where you don't have sewer and water & have to buy land? I understand Jackson already has a water shortage every year.
The evaluation process at various locations includes water, sewer, and infrastructure. Those considerations are part of the evaluation process for the site location decision-making process.

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Health Care Futures Report

Why can't they stay in town where they own the land etc.? Why do they feel the Hwy 45 & PV location is better than Paradise & 45 - when at least the Paradise site will still be in our community? Why weren't there any locations checked out to the north? Why can't the hospital be built next to the old hospital - we have 23 acres in West Bend which would be adequate for parking and all - Parking lot can be at Oakbrook with a skywalk - also they can keep this hospital for other uses & have a sky walk over to the new hospital? If so many people want the hospital in West Bend, why don't you meet them half way and put it on Paradise and 45? What would cause less volume at present hospital? Why not erect a new hospital but keep it in the West Bend City limits to retain its financial base - PV site only slightly better than Paradise & 45?

The recommendation from Health Care Futures is PV as the preferred location because of their application of the board and facility committee selection criteria which are:

  • Impact on operating costs and financial performance to ensure the provision of excellent services and programs for the patients we serve, up-to-date technologies and facilities, and competitive salaries for employees.
  • Support for long-term strategic goals and competitive positioning to ensure the success and well being of the hospital for future generations.
  • Accessibility/visibility for patients and visitors so they know where to find us and can get to us when they need us.
  • Accessibility/proximity to physicians and staff so we can recruit the best health care professionals to work in our community.
  • Community, city, and county support so we can work together to provide the best health care possible for our community (West Bend, Slinger, Hartford, Germantown, Colgate, Kewaskum, Campbellsport, Allenton, Jackson, Richfield, Hubertus, Newburg).
  • Size of available property/room for growth/program expansion to ensure our ability to grow to meet our community's growing health care needs and accommodate the technologies and facilities of the future.
  • Development requirements/capital cost so we can remain a financially strong organization.

Based on those criteria, the Health Care Futures study shows that under the eight scenarios they studied (four scenarios with competition and four scenarios without competition), the hospital would survive if located at Hwys. 45 and 60 or PV, or the Paradise or current locations, but location will impact the degree of success the hospital will have. The rank order of sites that Health Care Futures recommends to maximize St. Joseph's potential for success if a competing hospital is built nearby is:

1. Hwy. 45 and PV
2. Hwy. 45 and Paradise Drive
3. Hwy. 45 and 60
4. Current site


Health Care Futures believes that our current site is the least desirable site compared to other locations studied based on people who would use the institution long-term, the impact of construction on use of the facility, competitive positioning, financial performance, and ability to recruit and retain employees.

Population growth in Washington County makes our area very attractive to other health care systems. It is very possible that a competing system - one that is not locally controlled - will build a hospital in our service area?
We need to increase our level of service to be preferred by patients and physicians and ultimately, to survive as a robust community hospital. Forty-nine percent of St. Joseph's acute inpatients come through the emergency department. Other hospitals that have built on freeways have experienced dramatic increases in emergency patient volumes. St. Mary's-Ozaukee is an example of this trend. Since its move to Mequon, St. Mary's-Ozaukee has seen an increase in both its inpatient and emergency care business. Volumes increased for inpatient business at an annual rate of 12.5%, while emergency care business has seen annual volume increases of 21.6%.

Some sites to the north were not studied because the greatest growth in our service area is expected to come from the south. The hospital could be built next to the current hospital and is still under consideration. The drawbacks to building on the current site include decreased numbers of patients and revenue as compared to other locations that were studied, in addition to difficulties associated with delivering care during a three-year construction project. These difficulties include:

  • Lower numbers of patients and revenue because patients don't want to receive care at a location under construction.
  • Patient and visitor safety issues in a construction zone.
  • Increased noise caused by construction.
  • Neighborhood disruption caused by construction activities.
  • Parking issues caused by the new hospital being built in current parking areas while the current hospital is in operation.

The north zip codes are just as likely to use St. Agnes Hospital in Fond du Lac - what impact does that have on the change of location of the West Bend Hospital? Why do you disregard the people in Kewaskum & Campbellsport - aren't you competing with Hartford? Germantown, Colgate & Hubertus aren't going to come here? Why would Health Care Futures consider the Hartford and Germantown populations when deriving market share when in fact those populations are served by other local hospitals? Do you really believe we can capture market share from Germantown & Richfield? Why was Newburg not included in the study? Does this omission show the results to the south? Why were the northern zip codes to the east and west of Campbellsport not factored in, since historically they provide 8-10% of admits?
Health Care Futures, in like studies, usually use about 70% of admits for the scope of their study. In our case, they used almost 90% to ensure accuracy. Subsequently, they went back and evaluated the additional 8-10% of admits from zip codes east and west of Campbellsport. The results of this additional work indicated that there was no change in their recommendations. The impact was minimal on the number of admits by site.

Within our entire service area, defined primarily by the communities of Kewaskum, Campbellsport, West Bend, Allenton, Jackson, Richfield, Hubertus, Newburg, Colgate, Germantown, Hartford, and Slinger , there are multiple hospitals, capturing different shares of their served market. For example, in their study, Health Care Futures detailed our lower market share in the South, given our current location. Currently we serve some patients from both the Hartford and Germantown zip codes, with a current marketshare of less than 6% each of those zip codes. It is projected that a move to the south of West Bend would increase our marketshare in each of those zip codes. At the same time, Health Care Futures assumed that there would be market share loss to the north as a result of building at PV, and less market share loss to the north if it the new hospital was built at Paradise. St. Joseph's will have the greatest increase in the numbers of patients if located at Hwy. PV and 45.

Newburg residents were included in the study. For the most part, people living in Newburg were included in the 53090 and 53095 zip codes because Newburg is a post office box for reporting purposes.

Is the least risk business plan to build a regional hospital with much more money spent on specialists + more competition in Milwaukee? Since West Bend has a community hospital, why did Health Care Futures put more emphasis on economic & strategic support - citizens want a West Bend location?
Building a new hospital and improving the specialists is the recommend strategy by Health Care Futures.

I do not understand how the market share will increase or decrease by changing location (patients go to hospital on which their doctors are on staff).
Patients do follow their physicians relative to inpatient care. That is driven by the relationship they have with their physicians. Hospitals that are easily accessible can recruit physicians more successfully. The location is not as sensitive if the physician is already going to that institution. But for emergency care location does have an effect on emergency care. The Health Care Futures report shows examples where other organizations have moved to new locations and how much increase that has made in emergency services. Accessibility and visibility have an impact on emergency use of the hospital.

In the recommendations by Health Care Futures, it seems as the community support is not given much consideration - how much consideration is really given and how much would the recommendations change if the community support was factored in?
Health Care Futures included the following criteria in their analysis:

  • Impact on operating cost and financial performance
  • Support for long-term strategic goals and competitive positioning
  • Visibility/accessibility to patients
  • Accessibility/proximity to physicians and staff
  • Community/city/county support
  • Size of available property/room for growth/program expansion
  • Development requirements/capital cost

Health Care Futures' judgement was in terms of prioritization. They put greater emphasis on the following criteria: strategic, competitive, and financial performance for the long term. Health Care Futures did include community/city/county support in their criteria, but they did not give it the same prioritization as other criteria. The Hospital board of directors has the same criteria and will consider all of the criteria when making their decision.

Please give us the reasons why the present location is unfavorable.
Based on the criteria that Health Care Futures used in their study, they ranked the current site as the least desirable location for a new hospital. Compared to the other locations in the study, patient volumes will be lower at the current location. As a result of not being located at the best location, financial performance, strategic and competitive positioning of a new hospital are compromised at the current location. Further, the present location is least desirable because it will result in a loss of revenues during the construction period. Finally, the current location is not central to the population growth of the community St. Joseph's serves.

Why move from the present site for only 4 points of market share? How can you say that income doubles at PV & 45 vs. remodeled when there is only an overall 12% increase in discharges?
Four points of marketshare equate to an increase of up to 3152 additional patient days per year. This increase is equal to 9-12% additional volume for the hospital. This additional volume equates to a 100% increase in operating income over the desirable site.

Why are you now getting the community involved when you have made up your mind (and don't tell us it isn't) how does moving 4 miles south enable the hospital to attract more primary care physicians or specialists - aren't doctors more interested in number of patients, referrals by other doctors and facilities, equipment and staff at the hospital?
The hospital has not made a decision on the location of the new hospital. It is the recommendation of Health Care Futures that the hospital be located at PV. Doctors are interested in number of patients, referrals by other doctors and facilities, equipment and staff at the hospital. Another factor that is important to physicians is convenience and accessibility to hospital facilities. If you are a specialist, efficient access to the hospital for call purposes and emergency services is an important criteria.

How can you determine the patient load in a new location vs. the present - you are now drawing from a majority of the city's populations?
Patient projections were made using a combination of data sources including Claritas, a nationally recognized market research group, the U.S. 2000 Census, the State of Wisconsin Bureau of Health Information, and the Centers for Disease Control Annual Survey of Hospitals. By using this data to project population, use rates and market share, you can estimate how many patients you will have in the future.

The residents of the City of West Bend are part of St. Joseph's Community. However, the hospital could not survive serving only the City of West Bend. The community of St. Joseph's includes West Bend, Slinger, Hartford, Germantown, Colgate, Kewaskum, Campbellsport, Allenton, Jackson, Richfield, Hubertus, and Newburg, which represent about 90 percent of our patients.

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HGA Report
Please explain St. Mary's Rhinelander hospital as an example, it is not done - is this a set contract? Mr. Spiering, from HGA said we would be proud to have a facility such as the one in Rhinelander, in the community, where could that type of facility be built in this community?
HGA presented St. Mary's Rhinelander as an example because it's the most current up-to-date numbers they have. We cannot comment of terms of a contract between HGA and Rhinelander.

Isn't the PV & 45 site inefficient for doctors from both clinics as far as seeing patients, emergencies, etc.? The new hospital you showed all had clinics on site.
No. It is a very accessible location for our physicians, patients and visitors within our service area. Our service area includes the communities of West Bend, Slinger, Hartford, Germantown, Colgate, Kewaskum, Campbellsport, Allenton, Jackson, Richfield, Hubertus, and Newburg.

How much money will need to be spent on duplicate equipment if built on new site? What amount of the $60,000,000 will go for building and how much will be used for state of the art equipment?
There is almost no duplication of equipment if we build on a new site. There may be one piece of equipment that would need to be duplicated with the services that intended on staying at the current site - a piece of radiology equipment for the cancer care center. HGA has included approximately $10 million for equipment in its forecast. Much of the current equipment will be transferred to the new campus. We have consistently kept up with the state-of-the art technology and we will continue to hold that standard.

Why didn't the consultants show some projects on existing sites, of which there are many?
The consultants at HGA only had comparable projects on new sites. If possible,

I would like a copy of the advantages and disadvantages for on site remodeling and new site-new buildings as presented by the architect - Thanks.

 
Disadvantages
Advantages
Existing Site/
Renovation and Addition
-Operational inefficiencies -Maintains all existing buildings
-Expensive $/square foot -Immediate community acceptance
-Substandard result -Continuity with cancer care
-Disruption during construction  
-Limited options for future growth  
-Long term issues with neighborhood  
     
 
Disadvantages
Advantages
New Site/ New Facility -Not all operation on one site -Maximum potential for ideal relationships between clinical components and related operational savings
  -Unlimited growth potential
  -Increased opportunity for visibility and access
  -Maximizes construction $ spent
  -Shortest overall construction period

The HGA study on comparison does not utilize the possibility of the closure of Oak Street which the city has agreed to do and the land now occupied by the Oakbrook Clinic building and it does not address the possibility of an adjacent multi-story parking structure - why not?
HGA did address the issue of a parking structure in their report. In that study, HGA did more advanced studies of our site, utilizing the possibility of closure of Oak Street. They believe that a parking ramp would need to be developed next to the new hospital to provide convenient parking for patients and staff. According to HGA, the ramp is needed to maximize the usefulness of this site.

If the new hospital was built with all departments (for example: subacute and laundry) plus - how much would the cost be - not what you claim for the plan now?
We do not plan on moving laundry to the new facility under any circumstances. Under this premise, we did not have it quoted in the HGA study. Subacute is an additional alternate for this project. For example, the board is considering three options with regard to subacute care: (1) We may move the beds out of the hospital and into a skilled nursing facility because the current subacute care beds are licensed as a skilled nursing facility by Washington County. (2) We may operate the current beds at the current location. (3) We may add this project onto the current, 80-bed project, developing this service in the new facility.

What about the cost of the land where the new hospital will be built?
The cost of the land has already been factored into the HGA study.

Why would we need to include costs of a medical office building?
We did not include the costs of a medical office building in this project. We anticipate that an office building will be built on the hospital campus in the future. The funding for that project could be financed by non-hospital funds.

Did I understand that laundry facilities would remain at Silverbrook site?
Yes, most new hospitals that are developed either outsource their laundry activities or have them remain at the current site. We believe the most cost-effective thing for the organization is to leave the laundry facilities at the Silverbrook site if a new location is chosen.

Is it true that a conservative construction cost estimate for a new hospital at PV will equal $62 million if you incorporate subacute care and mental health beds?
To be conservative, Health Care Futures incorporated $62 million of capital costs into their forecast. HGA estimates that the capital costs to build a new hospital are between $50-55 million. The exact approach to mental health and subacute care has not been decided yet.

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Location Study
Why didn't you save the cost of the study when you knew what the result of the study would be without doing the study?
The hospital's board of directors is committed to a process to determine the best location for a new hospital. They did not know the outcome of the location study before it was conducted. The board felt that to fulfill their responsibility, they conducted a study, having those results verified by other professionals.

Why do we have the gag rule on our board, aren't they supposed to be communicating with us - do they represent the community in that way?
We do not have a gag rule on our board. The board balances communication with the community with its responsibility to hold sensitive business issues confidential.

Comment on the fire department.
One of the issues that the hospital has to evaluate before a final selection of site occurs is the impact of services to that site. Fire and police services are important. Water and sewer are also important issues that will need to be resolved before a final determination can occur.

What are the plans for Oakbrook Clinic - will it stay as is?
The board has not made a decision about the future plans for the Oakbrook Health Center.

How soon will the old site be shut down and Phase II of the new site be started?
If we choose to build at another location, the existing site would be operating until the new hospital is completed. At that time there would be a development plan implemented for the current site as well as the new site. A decision has not been made about where the new hospital will be located. If a hospital were built at another location we would develop an 80-bed hospital. We do not have a Phase II plan in the HGA study.

Have police response times been factored in on a non-city site? What would the costs be of an upgrade to existing hospital security if Washington County can't meet present city responses?
We have not studied police response times. We will study this before a final site is selected.

We have not yet evaluated the specific costs involved with security or relationship to the institution due to the fact that the location of a new hospital has not been decided. Those factors would be important factors that would have to be evaluated prior to acquiring a piece of property after it has been optioned.

Are you planning to bring hospital services up a level or two - are heart stents or open heart surgery being planned? Menomonee Falls does these surgeries now. How will patients who do not drive get to the new facility?
If you are suggesting in the question that it is a long distance to drive to Menomonee Falls and it would be important to have a new facility closer to the community, so that people would not have to drive to Menomonee Falls for services, that is consistent with what we feel. We plan to address transportation to help people get to the new location. The idea of open-heart surgery, which is considered a tertiary service, not a level II service, is not being planned for the new facility.

Would physicians offices be located at the new facility (50 offices are planned or would they stay at WB Clinic)?
Yes, we are contemplating having physician offices located on the campus in the future, whether it is the current campus or a new one. We do not have a Phase II plan. However, these physician offices could be financed by non-hospital funds.

In evaluating the costs of building a new hospital on the recommended site at PV & 45, were the fire and safety services currently provided by the City of West Bend considered? If yes, please explain, if no, be honest.
Relative to Health Care Futures analysis, they did not consider fire and safety services currently provided. The hospital did raise, internally, that the issue of fire and safety will be considered as part of the choice of where a new hospital should be built.

I keep hearing this is a done deal - it certainly seems like it - is it - why isn't WB considered for a definite sight - 3 of the sites are Hwy 45 - why aren't more every day citizens put on the committee - it looks like only the top people of companies have been recognized - is making money the most important part of where the hospital is located? What percentage of the people on the research staff lives in the West Bend area and really understands what our area needs?
We did get one of the best health care consultants in the country to look at our situation, and come up with objective and unbiased information. We are a private, non-profit organization, not a public non-profit organization. The board of directors are volunteers and represent the community.

In addition to the board's participation in the location selection for the new hospital is the facility committee, a subcommittee of the board of directors. The facility committee is made up of board members and three non-board community members. This committee is tasked with making a site recommendation to the board of directors. Upon hearing a recommendation from the facility committee, the board will be making the decision on the location of the new hospital.

The research staff is made up of Health Care Futures, based in Chicago, IL; HGA, located in Milwaukee, WI, and B.C. Zeigler & Company of West Bend, WI.

What is the margin of error of your studies expressed in market share? Revenue?
Health Care Futures did not do a sensitivity analysis around their assumptions for the feasibility study, but the management team of St. Joseph's Community Hospital feels that it was a very conservative analysis.

Do you think that the link that Dave Anderson mentioned, between hospitals that increased visibility through moving closer to Hwy access etc and the increased emergency care admittance has something to do with increased travel distance for most patients, visitors, volunteer help, workers, etc. especially with aging people this should be a huge concern. In adverse conditions this can cost lives and should be a main concern. Of the various sites considered, what makes the 45 & PV site most/more desirable? Regarding the Paradise Drive site, why would the board consider spending $53,000,000 on a new hospital on 1 ¼ miles away at a more congested site?
Health Care Futures evaluated three variables in their feasibility analysis: market share, use rate, and population. Then they created a financial forecast. Finally, they applied seven criteria points, developed by the facility committee and approved by the board of directors, to their forecast and made their recommendations. The criteria included:

  • Impact on operating cost and financial performance
  • Support for long-term strategic goals and competitive positioning
  • Visibility/accessibility to patients
  • Accessibility/proximity to physicians and staff
  • Community/city/county support
  • Size of available property/room for growth/program expansion
  • Development requirements/capital cost

Based on Health Care Futures' analysis, a site near Hwy 45 and PV is preferred for the location of the hospital; emergency access was an important consideration.

Is the financial feasibility study applicable to all sites?
Four locations were included in the feasibility study and each location included the same criteria.

When does the board expect to make a decision?
The board has now received all the information to conclude their process, including the public input from the forum and all of the information from the studies. The board is now deliberating with this information.

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Communications Committee
Why is the hospital communications committee casting aspersions on motives of deep pocket donors?
The communications committee is an independent group whose purpose was to present a balanced approach to the hospital issues.

Who paid for the ad authored by Vic Albiero? (and who paid for the ad by the Friends of St. Joseph's)? Can you identify the "Friends of St. Joseph's Hospital" who ran the full-page ad about a week ago and will you allow them to speak tonight?
The hospital did not fund the ad by Vic Albiero. We do not know specifically who "The Friends of St. Joseph's" are.

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Name Change

Is the name of the hospital going to be changed - why - to what name - keep at current location - West Bend should have a hospital in the city limits.
Over the years there has been periodic discussion regarding the name of the hospital. There is no current discussion about a name change.

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Operating From Two Sites

Won't there be higher operating costs using two locations vs. combining at one location? How do you justify operating from two locations…?
Health Care Futures forecasted that there would be increased revenues at a new location, versus our current location. Operating at two locations will increase operating costs. However, the increased revenue generated at a new location is greater than the additional costs of operations incurred from operating at two locations.

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Occupancy Rate

What is the current occupancy rate (Aug through Oct) at the hospital?
Occupancy is a complicated question in healthcare because there is so much variability by service line and by time of year. Last year we had an acute care occupancy rate of approximately 50%. However, during that same time period, the hospital had a shortage of specific beds in certain departments for approximately 50 days.

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Parking Structure
Why does an 80-bed new hospital at present site require a $4,000,000 parking structure now? Isn't it true that through properly designed lighting, that if and when a PK structure at the present site is built it should have minimal impact on the neighborhood?
HGA recommended that a parking structure be built because we would not have enough parking spots during construction and after further development. We believe that the construction of a parking structure would have a negative impact on the neighborhood.

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Port Washington/Mequon
What reactions are evident in Port Washington since they moved their hospital to Mequon?
More people from Port Washington use the hospital now than when it was named St. Alphonsus and located in Port Washington. Since its move to Mequon, St. Mary's -Ozaukee has seen an increase in both its inpatient and emergency care business. Volumes increased for inpatient business at an annual rate of 12.5%, while emergency care business has seen annual volume increases of 21.6%.

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Timeline
What is best guess of when the present site will be abandoned if an alternative site is chosen?
It is not our intention to abandon the current site. It takes approximately 3 years to design and build a new hospital. After a decision is made about the site of the new facility, the board will consider options for the use of the current building and site.

When do you plan to build the medical office building? If you do plan on building a new hospital how soon do you plan on starting construction?
No decision has been made about developing an office building. An office building is contemplated at some time in the future.

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Transportation
Where do they intend to get all the volunteer help from if they move the hospital? Would you get volunteers out on Paradise like there is now because the Partners are mostly elderly and will not drive out there? If you built outside city and needed to set up a transportation system isn't that going to cut into your profit margin? It certainly is going to cost money. How much weight was put on emergency transportation, especially in bad weather conditions? Building out of the city will not have public transportation. How will I without a car be able to get to the hospital or visit those who may be there or use services? Meals on wheels is a community service - a volunteer living in WB area would be expected to drive out of town - deliver meals in WB and return to hospital to return equipment then back to WB - lots of driving - or will this no longer be a service? If the hospital is moved to PV & Hwy 45, won't there be a big loss of current volunteer support? You said a hospital will be build on 60 & 45 Jackson regardless if we build or not - isn't that a definite reason to keep the hospital in West Bend - rather than going south - are you going to provide free transportation if you go out of the city for us older people to receive health care? What kind of transportation to go out of town for people who don't have a car? Where will you get volunteer help from an area not serviced by taxi or bus?
If a competitive hospital is built on the corner of 60 & 45 Health Care Futures has ranked order that the best sites for us would be (1) PV, (2) Paradise, (3) 60 & 45, and our current site would be the least desirable. If there was no competition, they ranked (1) 60 & 45, (2) PV, (3) Paradise and our current site as the least desirable. You can see that under any scenario the least desirable site according to Health Care Futures is our current site. We would need to come up with a mechanism to provide transportation to people to go to a location other than the current site.

We plan to continue the excellent relationship with volunteers that we have had almost from the hospital's inception. The hospital's mission - to provide personalized, trusted care to patients and their families - has not changed, and we hope our volunteers' commitment to our mission will not change as a result of a new building. Under any circumstances, we will make sure that volunteers and patients are able to get to our facility when they need to. We will also continue to offer Meals on Wheels at the new facility, regardless of where it is located.

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Composition of the New Hospital
How many beds will the new hospital have?
There will be 80 acute care beds. This number includes medical surgical, intensive care, and obstetrics beds.

If you expect the use of the hospital to increase why are we building a smaller hospital than we have? Wouldn't it make more financial sense to build a bigger hospital? What is the purpose of building a new hospital if it's going to hold the same amount of beds?
The cost of building a new facility versus remodeling is the same. Building a new facility will create the adjacencies and efficiencies that are not realized in the current facility. We are not building a smaller hospital than we have; we are building a hospital of the same size as we currently have. The reason the current size is being chosen is that we are going to all private rooms and looking at standards in the industry for occupancy level, and an 80-bed hospital is the appropriate size for the hospital. There are also competitive forces that demand that we take a conservative approach to sizing the new institution. We must build a new institution in a location where we can have flexibility for growth in the future.

Is it correct to say the new building is being built not to provide more beds but to just get a better layout of beds?
Presently our current hospital has double beds (semi-private rooms) and not the best layout for our nursing staff and other people providing care to patients. A new hospital would allow us to have all single beds (private rooms) and to design a state of the art layout of those beds in addition to allow for flexibility for growth in the future.

The new hospital has only 16 beds for OB - they are filled most of the time - why so few beds?
The current OB service has a lot of capacity. They are not filled most of the time. The establishment of the number of OB beds was attempted to be done consistent with industry standards for occupancy levels.

The hospital at its present location provides that there is a lease agreement with the County Board Mental Health Inpatient Services as well as a sub-acute unit. These are valuable community services. Is space for these community services planned for at a new site? Is the cost to provide mental health space included in the estimates of $52,000,000?
We agree that both subacute and the inpatient psychiatric services are important services to the community. The County manages the psychiatric services and the license is held by the hospital. The County holds the license for our subacute care services and the hospital manages this service. We have three options relative to what we do with these services: (1) Relocate these services to another location that is not associated with the hospital's current site (i.e.) have subacute be provided for at the current county skilled nursing facility site or other skilled nursing facilities in the community. For mental health, that might mean discontinuing mental health services at our current site and integrating with another provider in another county. (2) Another option is to maintain the services at the current site, or (3) To develop the service at a new site. These are not part of the $52,000,000 and the add-alternate costs for developing these services at a new location are approximately $6,000,000.

If the present location can take care of future needs…why are you insisting on moving the new location to the south?
The recommendation by Health Care Futures is that we locate the new hospital at the best location to service the needs of the community, as supported by our mission and vision.

Our mission is to provide personalized, trusted care for our patients and their families.

Our vision is to be the preferred, community-governed hospital where:

  • Patients desire to receive their care, because of their trust in the skills of our staff, our excellent facilities and technology, and the scope of our programs.
  • Physicians desire to practice, be